Tag Archives: kaiser

Is This Effective Advertising?

I heard a commercial on the radio on my way to work today. Let me paraphrase it for you.

You shy sister married a stamp collector. No surprise. But she started Tuesday Karaoke Night. Surprise. Your power suit wearing brother joined the Peace Corps. Surprise. You can’t wait to look forward to what other surprises life holds. That’s why you should get a mammogram from Kaiser Permanente.

How is this effective advertising?