I heard a commercial on the radio on my way to work today. Let me paraphrase it for you.
You shy sister married a stamp collector. No surprise. But she started Tuesday Karaoke Night. Surprise. Your power suit wearing brother joined the Peace Corps. Surprise. You can’t wait to look forward to what other surprises life holds. That’s why you should get a mammogram from Kaiser Permanente.
How is this effective advertising?
Hello, there. My name is Matt, but on this website I just refer to myself as m@. I love all things Star Wars, food, beer, and music, especially The Beatles. I'm one who likes to be noticed and will sometimes say or do inappropriate things to get your attention. I'm perfectly complimented by my online and real life partner
you left out the part about “waiting to see how the next chapter unfolds.” and the “inspirational swelling” background music.
and, well, the fact that the advertising is directed at women whose choices in life are *sometimes* dictated by emotions just as much as reason
So this works? I’m going to run an identical commercial but end it with, “Let me give you a mammogram! Fatties and uglies need not apply.” Then maybe I’ll end it with a song.
Yippee ki yay! Mini sirloin burgers! Yah!