Brilliant Marketing

Anyone can market a good product. You let people know the great features your product has and customers will buy it. Take a look at these razors. Pretty soon you’ll have ten blades on a razor, but the sales pitch is the same every time, a closer shave. Try marketing a product with fewer features and benefits.

The man who marketed this product is a genius. What is it? It’s masking tape, but it’s colored blue, on a smaller roll, and is not as sticky. It takes less glue and paper to make this product, which means it costs less to produce, but it can be sold at a premium because it’s just for a niche market. Brilliant!